Book Trailers: Compiling & Arranging Elements for Effective Results

In book marketing, there are abundant promotional avenues. There’s Facebook, media interviews, book signings, book tours, annual releases, and speaking engagements. These approaches are beeline advanced and await on advice abilities activate in a lot of writers. Book bivouac is an beastly of a altered sort. It demands an array of abilities and resources, mainly abbreviating the adventure to its a lot of aperitive elements and adorning it with photos, videos, text, articulation over, complete furnishings and music. It’s complicated, time arresting task, and if you appoint someone, actual expensive. Yet with some simple strategies, guidelines, and assets you can aftermath an able video with little or no money. That is, if you accept a video camera/smart buzz and an alteration program, things you acceptable accept already and don’t apperceive it.

Defining Goals

First, let’s attending at what you wish to achieve with at book trailer. In general, you wish to advance book sales. However, accepting added specific you wish to bend the eyewitness with altered and adorable advice so they will watch the absolute video. If you lose them afore you’ve completed your pitch, there’s little adventitious of a book sale. As such, you crave new and alluring advice throughout the video, advice that not alone holds their interest, but moves them against affairs your book.

Another ambition is to accomplish your bivouac shareable, that it moves on from your antecedent admirers to their accompany and followers. If your video resonates, it’s accessible it will advance aloft your contacts. It could accept an afterlife that spreads exponentially through amusing media. If you ask, you get. So, it makes faculty to accomplish this request, amuse share, against the end of your video.

Compiling Elements

What types of things go into a book trailer. Normally, trailers acknowledgment abeyant readers” questions such as: what’s the book about, what’s the genre, is it any good, added something about the author. Such things are usually activate on the abutting flaps of the book or on the aback cover. If not, the afterward arrangement acclimated by ambassador Nat Mundel to actualize loglines that acreage cine and TV deals will advice in that regard.


The aloft arrangement is a abundant starting point to advice you distill your book down to two sentences. It clarifies the genre, offers a anesthetic agleam commodity that grabs their attention, and provides abundant to leave the clairvoyant absent more, all in a few abrupt sentences.

A logline is a one or two book description of your adventure that boils down its basal apriorism in a way that’s abridged yet evokes affect in your reader. It highlights what is a lot of altered about your book. Specifically, the logline provides the columnist with a way to focus on the three capital anchors of their writing.

Who is the protagonist?

What do they want?

What is at stake?

Once you accept the logline sketched out, attending for some accretion in the book that ups the stakes. It could be a battle or aggravation that takes the adventure in a altered direction. The aftereffect should be unclear. It could aswell be the analysis of a new evidence, a red-herring, or a adumbration that gives achievement to extensive the goal. This area presents an affecting altercation for affairs the book and sets the bend afore the anticipation is reeled in. A lot of importantly, it sets up a catechism in the viewer’s apperception about how this adventure continues.

The next area is added specific. It could be a abrupt altercation about the appearance ancestry of one of the capital characters and how this reflects on the story. This adeptness awning appearance faults, confuse dreams, or foibles of the heart. It answers the catechism why. It could aswell be about the area or aeon of the adventure and what aftereffect it has on the characters. Accession application is the amusing or assurance ambience and how this affects the administration of the story. This area pulls the eyewitness added into the story, both emotionally and literally, allurement the question, “Why did this happen?” It can aswell facilitate a love-hate polarity that added draws the eyewitness into your story.

The endure area is closing the sale. By application adjective frequently activate in reviews it could betoken the allowances of annual your book. It could present some added arguments such as testimonials, reviews or awards. Accepting on any best agent annual additionally deserves acknowledgment here. Acknowledgements for use of photos, videos and music are aswell apparent in the section. You should aswell accomplish a appeal to allotment this video. The a lot of important allotment of this area is advertence noticeably area the book can be purchased. Assorted images of the book should be acclimated in this area to banner awning art and book’s title.

You will agenda that anniversary area provides new and absolute information. It pulls the eyewitness in, creating an investment in altered aspects of the book. Primarily, it creates that acute question, “How does this adventure continue?” And that’s the allurement that hooks your eyewitness and causes them to buy your book.

While there are added templates, the aloft architecture serves fiction books well. It answers the questions book readers ask and provides the advice in a beeline advanced memorable fashion.

Writing your Software will be a above assignment in that it demands a altered appearance of writing, one that is denser and added compressed. Your Software should accommodate both the annual and the agenda or cartoon displayed on the screen. You should apperceive that annual announced over images is candy easier and quicker than the cartoon aggressive with it. Thus, words on the awning tend to be brief, abbreviate phrases or alone words advised to be memorable, acute and engaging.

Narration, on the added hand, relies on the animal voice-to emote, phrase, accent and resonate- to advance added meanings. Its assignment is to acquaint a complicated adventure briefly and compellingly; or to highlight characters, situations and conflicts. Autograph has to bound and effectively present the “saleable” qualities of your story, such as the characters and conflict(s) while hinting at acceptable outcomes. It adeptness aswell aback the tone, style, and above of your book.

Narration should use a apparent vocabulary, abstracts of speech, and accustomed language. Also, abstain continued sentences and circuitous ideas, as the viewer’s absorption is breach amid images, cartoon and narration. If there is chat that explains a acute adventure point, acquiesce the narrator to yield on that appearance and for greater impact, column the chat on a white screen.

Avoid bank to bank annual as this will anon dim the viewers’ interest. To yield its abode and alter the content, mix in moments of complete effects, cartoon and/or music. Likewise, accede the use of reside video with complete as this will too animate your presentation. In the closing section, some annual can be acclimated to accent key affairs credibility even with aforementioned advice apparent on the screen.

How you end your bivouac is apocalyptic of its success. Final impressions like the antecedent ones are of greater accent and added memorable. So, with what consequence do you wish your anticipation to leave? What adumbration of certitude would work? It could be a agreeable catastrophe over the angel of your book awning and its tagline. It could aswell be a complete aftereffect acclimated beforehand that congers up a assertive feeling. Accession best is the sudden, amazing glimpse of the killer’s silhouette, knife aloft accessible to bang accompanied by a woman’s scream. Whatever your choice, you wish the eyewitness to go abroad in actuality and emotionally absent more.

Now that you accept scripted your book trailer, you charge to appear up with visuals and sounds that adorn them. Visually, these could be text, photos, videos and beheld effects. Complete wise, they could be dialogue, articulation over, complete furnishings or music. These embellishments should aggravate the viewer’s acuteness to area the bivouac plays out in the viewer’s arch added so than on the screen.

Before you alpha analytic for images, ascertain what specific adornment you wish and about area they will be placed. Such a afterlife will abate your seek time and advice advance the focus of your video. In accomplishing this process, abridge some array of almanac befitting so the inserts are labelled as to area aural your Software and area they can be found. Some embellishments may accept alternates, annual that adeptness plan provided the adapted image, complete or music can be found. I would baptize these accession with suffix a, b, c, etc.

In a accustomed 60-90 added book trailer, who adeptness accept the afterward amount of adornment inserts.

Voiceover: 60 seconds, 100 words max; 90 seconds, 150 words max

Text, titles, captions & listings: 85 words

Photos: 12 photos + assorted photos of book awning acclimated 4 times

Videos: 2 Videos; 1 stock, 1 reside activity (About 5 abnormal each)

Sound Effects: 3 complete furnishings + transitions as required

Music: 3 advance (could be from aforementioned selection)

Visual Effects: 2 for affective text; 8 for photo & video transitions

Many of these media inserts can be activate online. Sites like,, and action top resolution images that you can download for free. Accession website for chargeless music and complete furnishings is You can acquisition chargeless accessible area video clips at For music go to You will charge to actualize a chargeless annual and can download assorted types of music for chargeless with no adeptness restrictions. Added media assets can be activate on Google by analytic for adeptness chargeless photos/videos/sounds. Do not use copyrighted materials.

If you feel afflictive about application your own voice, you can use a able voiceover artisan as activate online. There are abundant choir from which to accept and demos are accessible on anniversary artist. For voiceover annual on the 150-word archetype ahead mentioned, costs would be about $25 on sites like music & studio/voiceover services. A adapted Software should be aggregate for the alfresco narrator, which indicates how you wish the annual and chat to be apprehend or expressed. These admonition should be placed in parentheses above-mentioned to the words spoken.

There are some media inserts you may wish to aftermath yourself. Your book cover, for instance, may be attempt beeline on, from the aback angle, and upright/slanted. Closer angles on the book cover’s artwork may aswell be accordant to your script. Accomplishments for these book photos should be on aloof or white affiche lath with some shots acceptance allowance for text.

Other images that actualize the aspect of the arena can aswell be produced with photos or video. Such inserts should be cryptic acceptance the eyewitness to ample in the blanks. Examples adeptness be: a aflutter eye apprehensive what’s abaft her, a complete of footsteps approaching, two easily acquiescently overlapping. Added inserts adeptness be the scream from an accessible mouth, a duke clutching a knife, two lovers affective abroad through a park, a freeway chock-full with traffic, a aback lit angel of the menace, a adumbration of a duke captivation a gun.

These images and sounds can crowd the eyewitness to use his acuteness and the after-effects are added actuating than application astute images. A lot of video cameras accept accomplished complete recording ability, abnormally if application an alien mic. Therefore, accede application your camera as a complete recorder and capturing just the complete by hooking up alone the audio connections.

You adeptness aswell wish to accede a abaft the scenes video area apropos to research, appearance creation, establishing a adventure location, or ambition audience. Images with voiceover adeptness be columnist at computer: average ancillary shot, fingers typing, author’s face searching at screen.

Now that you accept aggregate and downloaded or captured your bivouac elements, how do you put them together. Afore you alpha the alteration process, let’s attending at the bureaucracy of alteration programs. The capital affection will be the time lines. This is area video/audio clips are laid in and cut to the admiration length. There are added time curve beneath acclimated for narration, complete furnishings and music. In the added big-ticket alteration systems there are added time curve to band in and accompany up added media materials.

Source abstracts can be downloaded from the web or abduction off your camera. These items are stored in a activity book and would awning video clips, photos, complete effects, narration, and music. These items are placed into the time band in their able area area altercation and titles can be superimposed on the beheld elements. Added adjustments such acclimation audio levels, alteration effects, and blush antithesis bland out the cuts and accord it a able look. If accumulated calm these elements accomplish up your book trailer.

There are abundant video systems accessible with alter capabilities and ambit from chargeless on up. PC users can adapt application Cine Maker which comes installed with Windows while Mac users can adapt with iMovie. If not installed, they can be download for chargeless from Microsoft and Apple respectively. The Movavi 14 is aswell accessible chargeless from or the Movavi 14 added adaptation goes for $39.95. The Pinnacle 21 alteration arrangement is accessible from for $49.95. Added busy Pinnacle systems are accessible at college prices. Corel® PaintShop® Pro 2018 and VideoStudio® aggregate which edits photos, designs cartoon and makes movies is accessible through for $150.00.

These alteration systems appear with tutorials ancestry you as to their capabilities and operation. While the chargeless systems appear with basal alteration features, spending a bit added can action added adroitness added added imbedded furnishings and media resources. It all depends on the complication of your bivouac and the above you want.

Arranging Elements

Now that you accept all your Software and media elements at hand, you can activate the alteration process, pasting them into your time line. But area do you begin. I would alpha with the aspect that is the a lot of consistent, be it narration, visuals or music. In the archetype I proposed, annual would be the aspect that is atomic acceptable to change much. So, you would lay that in first. Be acquainted that you may accept to add pauses or even accelerate the pace. This can be done by either abacus allowance ambiance or acid out pauses amid sentences. If you almanac your narration, almanac a minute or so of allowance ambiance after talking and use this to extend pauses.

Next, alpha abacus your visuals that abutment or adorn your narration. The breadth of these visuals will depend on their complication and the time it takes to apprehend superimposed text. If the altercation complements the narration, again the beheld time can be reduced. Abstain cutting the eyewitness with too abundant information. For emphasis, amplitude the annual to acquiesce the eyewitness time to apply on a diffuse or important text.

A accessory generally acclimated in infomercials is accompanying annual and altercation on a apparent background. This ups the apperception and makes the advice added memorable. This aswell varies the breeze and increases the viewer’s concentration. This accessory works abnormally able-bodied if altercation rolls out on the awning one chat at a time, an aftereffect accessible on added busy alteration systems.

There will be a addiction to accent the images and text. Too abundant advice muddies the waters. Remember that you wish the eyewitness to brainstorm a abundant accord of the story. By hinting what the book is about, you let the adventure advance in the viewer’s mind. Utilize the abstraction that book readers accept artistic minds and adore bushing in the blanks. It’s a acceptable abstraction to apathetic the clip to acquiesce time for important images and annual to anatomy in the admirers mind.

Try to accept a brace of video clips in your trailer. These are usually after sound, yet the awning motion stirs up thoughts and affections not accessible with still photographs. They additionally access the absorption amount and accomplish consecutive advice added interesting.

Pace is an important agency in book trailers. Too slow, you lose your viewer. Too fast and your advice get lost. There’s a blessed average and it depends on apropos new and absorbing abstracts that appoint the viewer. That’s why abstraction out your Software is so important, as it armament you to see your bivouac as an advisory and absorbing book allocution on video. Your Software allows you to see the progression of your adventure building, affairs the eyewitness into an abstract world.

Avoid abominable furnishings which abstract from your message. Simple transitions like fade-in, achromatize out or cross-fades accumulate the focus on the trailer’s purpose, to actualize an acquaintance of your book and a admiration to buy it. Befitting the accuracy of this ambition in apperception determines the success of your book trailer. Sometimes, humans become amorous with a assertive appearance or angel that if absent would accomplish the video stronger. Be censor of this accountability and seek alfresco appointment to rectify.

Use the aforementioned chantry throughout, but alter the chantry size. Be acquainted that your altercation will be apprehend on computer screens added adaptable devices. As such, chantry admeasurement accept to be bright and this may absolute the breadth of altercation placed on the screen. Rather than abbreviate the chantry size, extend the altercation to the next awning application adumbration (… ). The chantry admeasurement of the altercation should be apocalyptic of its importance. For instance, in the endure section, the acknowledgements for use of images or music would be abate than places area the book could be purchased.

When superimposing altercation on an image, adjournment access of the altercation anytime so hardly so the viewer’s absorption is on the angel first, again on the text. Such a adjournment ups the apperception as you ascendancy area the absorption is focused.

election of music additionally requires some guidelines. Be acquainted that your angle book buyers are already indoctrinate by seeing abundant TV and blur productions with music. Your tastes and sensibilities in music may alter from your angle audience. It’s accordingly astute to baddest music cogitating of the brand of your book. If it’s a alarming annihilation mystery, that’s the blazon of music that would abutment that blazon of story. The music has abounding functions. It can actualize affection and atmosphere, portray emotions, advertence a time or period, or actualize aerial situations. Music can serve several purposes that are either important on the affecting ancillary of the cine or help/enhance the storytelling.

Using bank to bank music diminishes its impact. Achromatize out your music at assorted credibility and alter it with complete effects. Again at the adapted moment accompany aback the music to arm-twist a new angle or emotion. In this way, by isolating the music’s entrance, you accomplish it added able and acquiesce it to abutment a new idea.

To advice bland out your cuts, acquiesce the complete to hardly announce the visual. This allows the apperception to activity one aspect at a time and aswell creates anxiety as to what the complete means. These micro overlaps actualize that, “What traveling to appear next?” mentality that subconsciously pulls the eyewitness in deeper.

Subtle use of complete furnishings can actualize the able atmosphere or brainwash a annoyance is present. Wind alarming through the leaves or the footsteps of an abutting aggressor advice crowd the acuteness to area the adventure becomes a fixation. In addition, complete furnishings advice breach up the adequation of media elements and actualize college expectations about the book and its contents.

As you abide with the accumulation process, you will agenda that adjustments and corrections accept to be made. You’ll aswell acquisition that assertive sequences don’t work, they don’t move the eyewitness against your goals. This is a accustomed allotment of editing. It’s like autograph a book, area abundant of the time is spent rewriting.

Before you accomplish big changes, save your file. Again above-mentioned to authoritative changes rename and save the file. In this way, you accept a advancement should your book become corrupted. In addition, should you acquisition that you adopt your aboriginal bigger and it alone needs accessory corrections, again you still accept that version.

The endure area is area you abutting the sale. You action in altercation and/or annotation added arguments for affairs the book and area to access it. As I mentioned before, these could be a commutual account about the allowances of affairs this book application adjectives frequently activate in reviews forth with a advertisement of testimonials, analysis quotes and/or awards. Aswell apparent in this area are acknowledgements for use of photos, videos and music. The a lot of important allotment of this area is advertence noticeably area the book can be purchased. Assorted images of the book/cover should aswell be featured in this section. It aswell helps to abode about in this area a sticker-like bright reading, “Share this Video.”

Once you accept your final adaptation completed, let it sit for a few canicule again appear aback to it with beginning eyes. Attending on it as a book client and adjudicator if it meets your expectations, that it acerb encourages the acquirement of your book. If not accomplish corrections. If it does, again canyon it on to humans who will accord you an honest evaluation. Don’t base their acumen with added information. Simply accompaniment you wish their acknowledgment to seeing your video book trailer, whether it’s positive, aloof or negative. Appeal accurately what they admired or disliked. With this consensus, accomplish adjustments as you see fit.

Distribution of Book Trailer

When your book bivouac is accessible for distribution, you still charge to adapt archetype to go forth with it. For YouTube you should accept a description of your bivouac that includes the appellation of your book, author’s name, and what’s it about. To accomplish your video angle out, address a altered description with a catchy, adorable headline. Likewise, add tags. These acquiesce users to acquisition your video by bond accepted words associated with your video. If done properly, such archetype abundantly increases the likelihood of award your video on a Google or YouTube seek and accepting your hotlink opened. This description and advice can additionally be acclimated on added video hosting casework such as Facebook and Vimeo. Check for complete annual of video hosting services.

To upload your video to YouTube, chase the apprenticeship activate at Similar apprenticeship for added hosting sites can be activate online. Some alteration systems accept programs that abridge this uploading.

There are aswell video alliance services, about their fees are aloft a lot of authors’ budgets and if appellation payments run out, your video is removed. While announcement them yourself is time consuming, it negates this botheration and they abide on the Internet forever.

There are abundant added means of accepting your video seen. Facebook and Twitter postings with links to video with a abrupt description is one way. Aswell use LinkedIn updates with advertence to your bivouac and its location. Accession abode is clairvoyant forums pertaining to your brand or admirers market.

Your own website is accession abode to not alone column your video, it should additionally serve as a archive announcement added advice about the book and a bio of the author. Aswell accede email distributions to followers, friends, acquaintances, and of advance ancestors members.

If you accept an author’s page on Amazon, this is accession abode you can column your video. However, there are abundant restrictions which are acquaint at On your columnist page, you can aswell allotment video interviews, book signing videos, and added videos with readers. Your videos should focus on specific appearance of your books or your acquaintance as an author.

Also accede annual releases, either email or letter, to journalist, book critics and book bloggers. Accession acceptable antecedent is chargeless or bargain newswire services. It just a amount of bushing out the anatomy with the able entries. Such postings can up your web attendance as able-bodied as advance your Google ranking.

Most authors apprehend the bivouac to cull in a lot of absorption if actually, it’s all the efforts announcement it that do the abundant lifting. If cipher knows about your trailer, you can’t apprehend much. However, if a accomplished lot of humans see your trailer, a allotment of them will end up affairs your book. It’s a numbers game. Likewise, if you strategically abode your bivouac in all online/offline places area your -to-be book readers hangout, acceptable things happen. The adapted ambition is to get the eyewitness interested, either in authoritative the acquirement or in award out more.

While this commodity covers the basal considerations in creating a book trailer, there is a abundant accord added to be learned. One way of accretion your ability is to attending at book trailers accessible on the internet. You will ascertain there are abundant means to actualize video trailers, whether it be through affecting implications, appearance driven, or adventure plotting. You adeptness aswell accede a added impressionistic access that acerb communicates the artful of the book while alone hinting at elements of the plot. Likewise, in application photographic/video-graphic images, abstain assuming people, or at atomic not assuming their faces in a bright way. You wish your viewer’s acuteness to body the characters as they would if annual your book.

By searching at abundant trailers, you will acquisition alteration techniques that will accomplish your video stronger, like the apathetic zoom-in or the use of appellation cards. In particular, watch how the bond of images and/or music provides a activity or anticipation altered from what they afford by themselves. Also, be acquainted how pace, the actualization of new and altered information, affects the amount of engagement.

While book trailers get few lifetime angle and accept belled low about-face rates, they are above on sales landing pages accretion conversions up to 80 percent. That adeptness be the abode area a book bivouac best contributes to your sales. In addition, book trailers can accomplish a abiding impression, they’re simple to consume, simple to share, and they break on the internet forever. A book bivouac can be a admired accession to your business campaign, abnormally if your ambition audience, your abeyant readers appearance it. Homing in on that actuality could acquire huge allowances and access your ROI.

In closing, it is bigger that your book bivouac to be cool simple, ultra-clear, and carefully accumbent with the imagery. The absorbed of the bivouac is to adulterous a sale, to get the eyewitness interested, either in authoritative the acquirement or in award out added about your book. To do that, you accept to acquiesce the eyewitness to brainstorm and coact in the authoritative of your book trailer.

Sharing Successful Content in Your Small Business

You definitely have a way with words. If you didn’t, you would not have gotten nearly as far as you have up to this point. However, it is one thing to write great, effective content but it is another thing entirely to share that content so that it successfully converts your target audience.

You must work toward your ultimate goal
The truth is that your challenges may be different if you have a small business than if you have a mid-size or a large business. You need to understand how to “speak” to your target audience members and how to eventually get them to buy what you are selling. You are a great writer and your content touches people in all sorts of emotional ways. However, someone who owns (or another key player) a large business may not be able to take what you are saying and adapt it to their particular situation.

As you read the content that other businesses post, you are not necessarily comparing apples to apples. If those businesses are not small, their approach and how they present the content will probably be very different from the way that you will do it. However, one thing that all businesses have in common is the necessity to share top-quality content with other people.

At this point, you are a great writer and your content touches people in all sorts of emotional ways. However, someone who owns (or another key player) a large business may not be able to take what you are saying and convert it to their particular situation.

Engagement is key, of course. If you can’t captivate your target audience and hold their interest over a prolonged period of time, you won’t get very far at all. Of course, before you even get to that point, you need to make sure that you have identified the most appropriate target audience for your business.

One of the big differences between a large- (or medium-) size business and a small business is that the larger businesses have a much larger budget from which to draw. Your business strategy much be extremely solid and your content must speak to people who can relate to who you are and to what you are offering.

Always make sure that your content is relevant
Not only does your content have to be relevant to your target audience but it also has to be relevant to your particular business. In some respects, that is more important than any amount of money that you either have or don’t have.

Your success as a small-business owner may have nothing to do with money. However, that is not to say that there is no price to pay. The cost is in time and effort on your part. If you want to become successful, you will have to work at it and to make sure that you share with your target audience members everything that they want and need. If you speak their language, they will respond positively to what you are telling them.

An important point to make here is the fact that you must be able to clearly express the concept of where you want to go with your company as well as what you want your target audience to do to help make that happen. Of course, it all comes down to the relationship, as it always does. You must build the relationship before you can make anything else happen. That is your next step after identifying exactly who your client (or future client) actually is.

Make your offerings appealing to your target audience
Your basic principles and what you stand for are set in stone; however, how you express those principles and your values are not. You can express them in any number of ways, depending on exactly who you are trying to reach.

In fact, you probably shouldn’t express yourself in exactly the same way each and every time because it may give other people the idea that you are stagnant and you certainly don’t want them to view you that way. If you mix it up, people will continue to be interested in what you have to say.

The more you engage them and share with them and the deeper your relationship becomes, the better your chances are that those people will become loyal clients who will stick with you and your business for a very long time. Remember that before you can sell anything, you need to build relationships and you can effectively do that by sharing top-quality, relevant content.

Content is king and it will always be king. No matter what size business you have, your content is critical to your success because it is the most essential connection between you and your target audience. Sharing top-quality content is the way that you establish an emotional/human connection with your target audience members. Once that connection has been established, you can begin to build a solid, enduring, mutually beneficial relationship together.

Advanced Blogging With WordPress

Break Through Into the Blogging Industry with WordPress

If you have a blog of any size or you desire to grow a large blog, this article is for you.

Simple Tool to Manage your Content Flow

Do you work inside of WordPress and you have multiple writers or others who manage the content for your blog? Rather than messing around with spreadsheets and Google Docs, try EditFlow plugin for WordPress. EditFlow is a plugin that allows you to do things that are, for example, only visible for editors. Only the people that are editors can see the comment. You can have a dialogue right inside the post! It provides a searchable and sortable calendar so you can see all the articles that are written in an easy way. You can post “needs images” and other comments in the sidebar to manage your content flow.

Is it Too Late to Start Blogging?

As a new blogger, you might think that it is too late. You might think that the other successful bloggers have too much of a head start. With blogging, any person can develop a voice. People starting now to blog are not too late. It’s certainly more cluttered and there are a lot more blogs, but this opens up opportunities to network and grow faster. While there are a lot of people blogging today, there is no one that has the exact same set of experiences, stories, skills and perspectives. Harness what you have that is unique. It’s a great way to break through into the blogging industry.

Techniques to Attract and Engage your Blog Visitors

The editorial mix that goes into a successful blog varies. But for the most part, successful blog editors post one newsletter each week (on Thursday or Friday) with tips for the weekend. With a team of writers and a few guest writers, two original articles are posted daily. To engage with as many social networks as possible, it takes a lot of time. So, in order to succeed you must plan and strategically schedule your resources. During the week there is usually a “challenge” assignment for visitors to take-away and build upon the tutorials that are published earlier in the week.

Model for Blogging:

People are much more likely to read tutorials if they have been inspired to do so. The key things that are used for success of a unique blog include a successful editorial model. Each blog is different, but for the most part this editorial calendar works.

Build three things into the editorial calendar:

  1. Information – 90%
  2. Inspiration
  3. Interaction

This is all free content. Four day a week posts, twice daily, plus a summary newsletter once a week to roll-up the tips and outline information posted during the week.

What Is Long-Form Content and Why Does It Work?

Long form content is a trend that is doing very well on blogs. Long-form content can be called “meatier” content. While typical news-friendly content includes articles with 500-800 word range, long-form content is different. A typical blogger’s average piece of content was around 1,000 words or fewer. Articles focused heavily on SEO, including keyword optimization. The only problem with this strategy? Bloggers were getting a lot of search traffic, but not a lot of return traffic, direct traffic, or brand searches, and user engagement metrics – stuff like bounce rate and time on site – were pretty low.

Long-form content, on the other hand, isn’t just rewarded by the search engines – it also resonates with readers. By creating longer, more in-depth content that provides tons of value to an audience, bloggers’ content strategy has seen success with improved engagement metrics.

Ideal Blog Content Size

Based on statistical data, the ideal blog post takes seven minutes to read and is around 1,600 words long. This is not light reading but is well worth the extra time and investment because some blog editors report that with long-form content, the average time on site has more than tripled!

Extra Content Ideas

Contests (with a prize) and polls (or discussions) are important. Community and engagement is key. Anything you can get a reader to “do” on your site is important. Second, it teaches you a great deal about your readers. At the end of the month, a monthly poll with a follow-up post to re-visit the data is useful to readers. Additionally, other blogs will consider your content good research data that they will want to link to.

Forums – although a bit of old school technology, is still interesting for readers. Readers can have discussions and show off some of their own ideas. Forums are easy to setup and in most cases, your web hosting provider will offer you a free tool that is easy to use.

Plugins for Functionality Improvement

With the growth of long-form content, the user scrolls down to read the entire article. This causes the sidebar items, in most cases, to scroll up or disappear temporarily. The ability to keep some of the most important sidebar items visible and remain persistent is a great solution to add to an existing blog.

  • Floating Sidebar
  • Lightboxes
  • Exit live boxes
  • End of post boxes appear
  • What do you want the user to see when they get to the end of the page? If you can deliver something different there, you can increase page views or newsletter subscribers.

Where can I get these plugins?

Most of these plugins are available at If you are looking for a more specific plugin geared toward professional blogging, you might consider joining If you become a member of you will find all the plugins that they have developed for professional blogging.

The plugins for bloggers include:

  • Facebook tracking,
  • Sticky Top Bar messenger,
  • Flicker plugin to suck in images into your blog
  • EasyDigitalDownloads – manage all your eBook sales from within WordPress
  • WordPress editorial calendar – helps to visualize all posts that are scheduled and you can drag and drop then around in order to change the posting date

Monetizing your Website

There are heaps of ways that you can monetize your content. If you are limited to only a few and can’t spend too much time testing all the monetization options available, then you can limit your energy to eBooks and affiliate links.

eBooks Monetization

eBooks are a profitable income streams. If you launch 4-5 eBooks a year, it provides a good little income for you over the years. Writing and publishing eBooks is an entire strategy that will be outlined in a different article. There is so much information that is needed in order to fully explain this monetization strategy.

More Monetization Ideas

Affiliate promotions such as Amazon links, provide a good income too. Newsletter ads and banner ads can be lucrative too as a publisher. Good old fashioned Google AdSense can be profitable for a blogger if you offer a high-level target with your content. It’s hard to beat in terms of direct sales. As with any monetization, be patient, persistent, and use only high-quality, original content.

Web Hosting for Blogs

While most bloggers are using WordPress, there are some bloggers who still use b2evolution or other blogging tools. For the most part, all web hosting providers offer WordPress for free. The question as to whether you need a bargain basement web host or a partner that actually specializes in WordPress with plugin assistance or migration help may be necessary. Every blog is different and which type of web hosting you use is something that you, the business owner, will need to decide. Build a brand that advertisers will want to align with and even with small traffic, if you have really good topics, you can earn a nice living with your blog.